A clear direction. The resources to grow. An organisation that turns sporting ambition into lasting value.
Discover the difference it makes on the ground.
Building a team’s power of attraction
FDJ UNITED - SUEZ · Women’s cycling
Some of the work presented was carried out by Marius Brosse, founder of Zero One, during his tenure as Marketing and Communications Director at FDJ UNITED - SUEZ.
From building the brand to strengthening the sporting project: how attractiveness, partnerships and talent supported FDJ UNITED - SUEZ’s growth.
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Alongside Alexia Barrier, shaping the development of The Famous Project through brand strategy, storytelling, content and partnerships. An integrated partnership connecting ambition at sea with the organisation being built on shore.
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Creating a common thread across FDJ United’s commitments to sport. From editorial strategy to social media management, connecting disciplines, athletes and partners through a coherent, engaging brand narrative.
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